naadwork: Our full-service agency for advertising and design
Dear Readers,
Relationships and consistency, these two points are important factors in the fabric of the Nelson Artz Group. Almost 30 years ago, I began to turn my hobby into a profession and hit the ground running when it came to marketing.
Making my actual name the company name definitely follows principles of brand communication that we also otherwise follow when finding names for brands and products: is unique, stays in people’s minds, is easy to remember, is readable and writable and – last but not least – stands for what the thing is all about.
But all this would be nothing without my employees. Here, too, the very long relationships and extremely low staff turnover, coupled with a high level of competence, passion and experience, are striking. We place a lot of value on a good working relationship and we love what we do.
It all started back then with an advertising agency and we have remained true to this line with naadwork until today. We offer full service and have an unbiased view of your brand. We offer the full range of brand architecture and advertising: corporate design and complex campaigns including concept, text, image, creation and animation. In addition to major brands, we also skilfully stage people and help local authorities with stringent city and location marketing.
The naadwork represents the link between all our disciplines and is therefore also the USP for our small, but fine marketing forge on large terrain.
In doing so, we always keep our finger on the pulse of the times and focus on the requirements of our customers. Whereas in the past it was catalogs in large print runs and in various language versions for the sports industry or photo shoots for big players in the leisure segment, today it’s branding and concepts for global as well as local customers, multichannel campaigns and motion design.
Anyone familiar with the “Blue Ocean Strategy” will understand our flexible positioning. The basic idea is to offer customers differentiating and relevant benefits by developing new markets in order to be successful in the long run.
For us, this also means that we “can” global brands in all disciplines, but are very agile due to our manageable company size. Since we also work “hands on”, like to think one step further for our customers and reduce meetings to the absolutely necessary, you will find an unbeatable price-performance ratio with us. I communicate this very openly and offensively – we would be happy to convince you personally of our approach.
As I mentioned, our long relationships show that we have done many things right so far. We look forward to deepening them further and also to new inspiring encounters. What are your plans for the brand? We’re happy to help you with our expertise – whether shopfitting, event, on- or off-, below or above the line.
We are the Nelson Artz Group. We love brands.
My last few posts have been mostly about us and our story. This was important to me in order to give you as comprehensive a picture as possible of our range of services, but also of us personally.
From now on, we will continue (with somewhat longer intervals), e.g. with more detailed reports on selected projects.
Best regards,
Nelson L. Artz
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