Sunlight Events by Nelson Artz Group: Your event in the best hands

Dear readers,

last time I introduced you to popstarsss, today it’s the turn of Sunlight Events, our agency unit for trade shows and events.

A good event is an event, whether it’s a global meeting, internal presentation, customer event or roadshow. We take care of your big or small event, whether here or far away, from the idea to the implementation.

For us, a product launch starts from the inside, so we have a special focus on internal sales and marketing meetings for our clients. Getting the team on board, communicating product information properly and conveying the spirit of your brand in the process – that’s our claim and our concern for your event.

Once your team is inspired by the brand message, the next step is to convince the consumer. This happens in the two-stage distribution via the dealer or D2C directly to the end customer. We convince with our concepts and always keep your brand in mind.

The trade fair landscape has changed after the Corona pandemic, yet trade fairs remain an important factor in the B2B sector. Purely digital concepts cannot replace live communication, so hybrid events are often implemented. With Sunlight Events, we ensure that you address your target group precisely and equip your company with everything you need to do so, from a modular trade fair wall to a really big presence with its own brand concept.

We also adapt flexibly to the needs of our customers for sports events, international tournaments and other customer events. We plan, organize, deliver, set up and dismantle and are on site with you, just as you wish. We always work “hands on” and make even the impossible possible.

The emotionalization of your brand is the focus of all event ideas. Having studied the topic of neuromarketing intensively several years ago, we know about the importance of the limbic system for all purchasing decisions. Humans do not decide rationally, but unconsciously. I was able to further deepen this expertise through the input of Dr. Hans-Georg Häusel, one of the leading international experts in marketing, sales and management brain research.

For example, we know the importance of so-called “multisensory enhancement” when it comes to the customer’s brand experience. Our brain works extremely multisensory and brings all senses together. They influence each other without us noticing or being able to influence this. The data linked in this way reaches the limbic system, is evaluated emotionally and ultimately leads to a decision.

Next time, you will find out which other channels we use for this multisensory approach at the Nelson Artz Group.

Best regards,

Nelson L. Artz

 

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